Invisible Shoe is rebranding itself as Xero Shoes. Having sold 22,000 pairs of Invisible Shoes to people in over 72 countries, founder Steven Sashen is renaming his Boulder, CO based company and taking a new focus on retail.
This two year old company has found success as the most minimal running shoe available – a proprietary FeelTrue outsole with a set of laces and do-it-yourself fit. Since 2011, the Invisible Shoe has sold two models: the 4mm Connect and the 6mm Contact outsoles.
To date, most of the company’s sales have come through the Invisible Shoe e-commerce site, and the company is now beginning to sell through retail channels including outdoor specialty stores, running specialty stores, yoga studios and affiliate programs with health care practitioners. The goal of the new Xero Shoes branding is to expand already rapid retail distribution in the United States and abroad.
Xero Shoes invites anyone attending Outdoor Retailer Summer Market to stop by Booth PV197 to check out the new designs and brand.