Invisible Shoe Becomes Xero

by Editor on July 30, 2012

Invisible Shoe is rebranding itself as Xero Shoes. Having sold  22,000 pairs of Invisible Shoes to people in over 72 countries, founder Steven Sashen is renaming his Boulder, CO based company and taking a new focus on retail. This two year old company has found success as the most minimal running shoe available – a proprietary [...]


Gear Review: ZemGear Terra Ninja Split Toes

by Editor on July 23, 2012

Ariele M. Huff   At 62, I run, play, and live barefoot and in minimal shoes.  Aside from running and walking, I play some outdoor sports like basketball, do yoga daily, and some martial arts. Those activities are done either barefoot, in Vibram Classic Frescas, or in minimal tennis shoes. I’ve never owned split toes but [...]

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Less Shoe for Less Cost

by Editor on June 15, 2012

kigo footwear, which positions itself as “minimalist footwear for the barefoot lifestyle” is launching a limited-time historic clearance sale today. Offering everything on the site for 50%, wearers can get some of the most purely minimalist shoes on the market for as little as $25. kigo footwear features: zero drop 2mm outsole/2mm insole anatomically shaped [...]


In the summer of 2011, I experienced a somewhat awkward moment at my university. I had been enjoying running barefoot so much I decided to make it a lifestyle. Unfortunately, the university I work at is not, as I quickly found out, open to barefoot living, either on campus or in the classroom. I was [...]


A (Minimalist) Resolution You Can Stick To

by Editor on January 18, 2012

I spent the beginning of January in Orlando and participated in the Walt Disney World Marathon. It was my second minimalist run at the 26.2 mile distance. As I walked through the Magic Kingdom in the days that followed the race, I was reminded of one of my favourite quotes from Lewis Carroll, taken from Alice [...]


Those who follow current research in the categories of biomechanics, athletics and/or barefoot science are probably aware of the two study abstracts released recently by the National Center for Biotechnology Information (NCBI). Part of the National Institutes of Health, the NCBI is “a national resource for molecular biology information” dedicated to developing “new information technologies [...]



by Editor on November 1, 2011

Sockwa is a California based company led by a team of five creative, driven, honest, hard-working people who are following their passion and vision with every new innovation they produce. The company that began on the Southern California Beach Soccer fields has gone global with its four main lines, the newest G2, and the earlier [...]


Footwear Review: Sockwa G2

by Editor on October 31, 2011

As a barefoot/minimalist runner, I run over 85% of my miles barefoot.  I am very particular about any “shoes” that I wear for a run.  In extreme weather (hot or cold), I will run in huaraches.  For very rugged trails or gravel levees I might wear Vibram KSOs.  The Sockwa G2 offers something in-between. When [...]


Some of you are aware that yours truly has two great jobs. One is as Managing Editor of this great blog. The other is as a co-founder and CMO of kigo footwear, a line of minimalist footwear for lifestyle and athletic wear (that’s why you’ll never see me doing a review – no conflict of [...]


Review of Invisible Shoes FeelTrue Huarache Sandal

by Editor on September 16, 2011

Reviewer Jordan Flowers is primarily a road runner who lays down 30-40 miles per week, consisting of 4-7 per day during the week and a 12-18 mile long run on the weekends. He tries to get into a race at least once a month, and currently is training to run his first marathon in December [...]


Kicking the Running Shoe Addiction

by Editor on August 18, 2011

They say running can become an addiction. Whether you are hooked on speed or you get your fix from increasing distance, you know that running has a hold on you. Like any good addict, you’ve got your paraphernalia of choice. You’ve probably got a case of Gu or other energy gel in the closet. You’ve [...]


The minimalist running shoe looks set to become a big player in the UK market. How will specialist running shops adapt to this growing trend as runners look to a shoe that allows a more natural running style? I contacted a number of specialist running stores to find out how they were responding to demand. [...]


The Minimalist Revolution Has Arrived

by Editor on August 9, 2011

Something happened this past week that we thought you might be interested in hearing about. Outdoor Retailer Summer Market (aka ORSM) occurred in Salt Lake City (and surrounding mountain glory). Yours truly was there as an exhibitor for kigo footwear (small fact, I’m a co-founder of kigo – which is why you’ll never find me [...]