Steven Sashen

Invisible Shoe Becomes Xero

by Editor on July 30, 2012

Invisible Shoe is rebranding itself as Xero Shoes. Having sold  22,000 pairs of Invisible Shoes to people in over 72 countries, founder Steven Sashen is renaming his Boulder, CO based company and taking a new focus on retail. This two year old company has found success as the most minimal running shoe available – a proprietary [...]

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As part of our Minimalist Linchpin Series, Barefoot Running interviewed Steven Sashen of Invisible Shoes® just prior to the launch of their new FeelTrue lines. What follows if a trip through the mind of Sashen, who loves running and innovation, and who has combined the two into a line of high quality Huarache sandals (stay [...]

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